Practical, field-tested guides for people who recruit students: admissions directors, marketing teams, founders and leaders of universities, colleges and education brands. Every article answers a question I hear from institutions, with examples from real recruitment work and steps you can apply to your next intake.
Higher education marketing & recruitment
AI and Automation
AI and automation help admissions teams answer faster, score leads and follow up consistently. Here is where they help, the risks to manage, and how universities can start safely.
7 Oct 2026Read more
Performance Marketing
Followers only matter if they become enquiries. I explain how universities can plan content around student questions, combine organic and paid social, and respond fast enough to convert interest.
3 Oct 2026Read more
Funnels and Enrollment
A high-converting university landing page focuses on one programme, one audience and one action. Here is the structure, form design and tracking setup I use with institutions.
29 Sep 2026Read more
Student Recruitment
International students compare options differently in every market. Here is how I combine search, paid campaigns, fast follow-up and local agents to recruit from South Asia, Africa and the Middle East.
25 Sep 2026Read more
Funnels and Enrollment
Enrollment analytics links spend, enquiries and admissions so universities can see cost per enrolled student by channel, cut waste and invest in what actually fills seats.
21 Sep 2026Read more
Performance Marketing
Clicks and cheap leads can hide poor results. These are the metrics I use to connect every part of university marketing spend to the students who actually enroll.
17 Sep 2026Read more
SEO and Content
How universities can reach students in every target country through search, from site structure and hreflang tags to localised programme pages that rank well and convert visitors.
13 Sep 2026Read more
Funnels and Enrollment
A step-by-step guide to the five stages of a student recruitment funnel, from first click to arrival, and the follow-up habits that turn more enquiries into enrolled students.
9 Sep 2026Read more
Student Recruitment
Strategy comes before channels. This is how I choose markets, prioritise the right programmes and design the full student journey before any money goes into international recruitment campaigns.
5 Sep 2026Read more
Student Recruitment
Most universities do not need more leads to grow. Here is how I help institutions increase enrollments by fixing the full student path, from the first search to the final deposit and arrival.
1 Sep 2026Read more
If you would rather have these ideas put into practice for you, explore my higher education marketing services or book a strategy call.
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