University Marketing and Student Recruitment Case Studies

Real institutions, real intakes, real numbers. These case studies show how universities, colleges and education brands grew enrollment through recruitment funnels, performance marketing, SEO and partner networks. Each one lists the challenge, what we did and what changed.

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Abbas Sajid presenting enrollment data at a workshop

Featured results

International enrollment for a UK university

+340%

Challenge: low conversion of South Asian enquiries into applications.
What we did: built a full recruitment funnel, onboarded and trained an agent network, and ran intake-timed campaigns.
Result: +340% qualified applications

Related: international student recruitment consulting

Organic visibility for a pathway provider

+280%

Challenge: programme pages were not ranking and paid costs were rising.
What we did: SEO strategy, technical fixes and 200+ optimised programme pages.
Result: +280% organic traffic

Related: higher education SEO consulting

Brand launch for a new university

15,000+

Challenge: a newly accredited university with no awareness needed a first intake.
What we did: multi-channel launch across search, social and offline outreach, with a funnel to handle demand.
Result: 15,000+ student enquiries in the first intake

Related: university marketing consulting

Instagram growth for an education brand

2,000 to 50,000

Challenge: a small, inactive audience.
What we did: content built on student stories and campus life, with lead capture from social.
Result: 2,000 to 50,000 followers, with enquiries tracked from social

Related: education digital marketing consulting

Cost-per-lead optimisation for a college group

55%

Challenge: rising lead costs across several markets.
What we did: restructured Google, Meta and LinkedIn campaigns and connected CRM outcomes.
Result: 55% lower cost per qualified lead across 8 markets

Related: performance marketing and PPC

Website redesign for a university

+180%

Challenge: high traffic, few enquiries.
What we did: conversion-focused redesign of programme pages and forms.
Result: +180% enquiry form submissions

Related: websites, landing pages and enrollment analytics

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