A high-converting university landing page focuses on one programme, one audience and one action. Here is the structure, form design and tracking setup I use with institutions.
Enrollment analytics links spend, enquiries and admissions so universities can see cost per enrolled student by channel, cut waste and invest in what actually fills seats.
A step-by-step guide to the five stages of a student recruitment funnel, from first click to arrival, and the follow-up habits that turn more enquiries into enrolled students.