Higher Education Marketing Services and Student Recruitment Consulting
Every institution’s enrollment challenge is different. Some need a strategy, some need more enquiries, and some need to convert the enquiries they already have. My higher education marketing services cover the full student journey, so you can start where the need is greatest and add support as you grow.
Consulting
- Higher Education Marketing ConsultantAn outside, senior view of your marketing. Audits, 90-day plans, budgets, agency management and fractional leadership.
- University Marketing ConsultantFor institutions with many schools and audiences. Brand architecture, programme priorities, rankings visibility and launch planning.
- College Marketing ConsultantFor colleges that must fill seats with small teams. Positioning, local visibility, school outreach and a realistic 90-day plan.
- Education Digital Marketing ConsultantFor edtech, skill development, training institutes and schools. Offers, acquisition, conversion and retention.
- Higher Education Digital MarketerHands-on, fractional management of your Google, Meta, SEO, WhatsApp and CRM channels.
- Student Recruitment ConsultantDomestic recruitment systems for Indian institutions, from school partnerships to counselling teams.
- International Student Recruitment ConsultantMarket selection, agent networks and intake campaigns for cross-border recruitment.
- Student Enrollment ConsultantConversion from enquiry to enrolled student, including counselling, yield and melt reduction.
- Higher Education SEO ConsultantProgramme page SEO, technical fixes, international SEO and visibility in AI search.
- Education Marketing ExpertKeynotes, team training, workshops and advisory roles.
Specialist services
- Student Recruitment FunnelsThe digital system that captures, nurtures and hands over every lead, from the first click to the deposit.
- Performance Marketing and PPCPaid campaigns on Google, Meta, LinkedIn and YouTube, judged on cost per application and cost per enrolled student.
- Institutional BrandingPositioning, messaging and brand experience that make your institution the clear choice.
- Offline, Franchise and Channel Business BuildingCentres, franchise partners and channel networks designed and launched from zero.
- Websites, Landing Pages and Enrollment AnalyticsProgramme pages and landing pages that convert, and dashboards that show which channels bring students.
Where should you start?
| If your main problem is… | Start with |
|---|---|
| No clear plan, or leadership wants a strategy | Higher Education Marketing Consultant |
| Too few enquiries | Performance Marketing and PPC, or Higher Education SEO Consultant |
| Plenty of enquiries, too few enrollments | Student Enrollment Consultant, or Student Recruitment Funnels |
| Not enough students from abroad | International Student Recruitment Consultant |
| Weak local presence and under-filled seats | College Marketing Consultant, or Student Recruitment Consultant |
| Nobody to run the channels day to day | Higher Education Digital Marketer |
| Need reach beyond digital | Offline, Franchise and Channel Business Building |
| Students do not see why to choose you | Institutional Branding |
Who these services are for
These services are built for the people responsible for filling seats: vice chancellors and registrars who answer to a board, founders and trustees of private institutions, directors of admissions and marketing, and heads of growth at education companies. Some come to me with a clear brief, such as “we need more international applicants for our postgraduate programmes”. Others only know that last intake fell short and want to understand why. Both are good starting points. The first conversation is always about your targets and your numbers, and the services follow from what we find.
How every engagement works
- AuditI review your results, channels, data and process to find where students are lost.
- StrategyA 90-day plan with targets by programme, market and channel.
- Build and launchCampaigns, funnels, pages and partner programmes go live.
- Measure and scaleWeekly reporting on cost per application and cost per enrolled student, with budget moved to what works.
Ways to work together
- ProjectA defined piece of work, such as an audit, a funnel build or a launch plan, with a fixed scope and fee.
- Monthly retainerOngoing consulting, campaign management or advisory with agreed deliverables each month.
- Fractional leadershipPart-time leadership of your marketing or recruitment function for a set period.
- Training and speakingWorkshops for your teams and keynotes for your events.
Frequently asked questions
Can I combine several services?
Yes. Most clients start with one priority, such as an audit or a funnel fix, and add services once the first results are in. Everything is planned so that services work together.
Do you work with our existing agency?
Yes. I can set strategy and targets for your agency, manage it on your behalf, or take over specific channels, depending on what works best for you.
Where are you based, and do you work remotely?
I am based in India and work with institutions across India and internationally. Most work is remote, with on-site visits and workshops when they add value.
Tell me your next intake target
In a 30-minute strategy call, we will look at where you are today and which service will make the biggest difference first.
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