MyStory
From education enthusiast to one of the industry's most trusted digital marketing strategists.
From Passion to Purpose
I believe every student deserves access to the right institution — and every institution deserves the tools to reach those students. That conviction drives everything I do.
I'm Abbas Sajid — a digital marketing strategist who helps universities, colleges, and educational institutions attract international students through targeted online campaigns, high-converting sales funnels, and data-driven marketing.
Over the past six years, I've worked with 200+ institutions across 12+ countries, helping them transform their enrollment pipelines. My approach combines deep knowledge of the education sector with cutting-edge digital marketing — from performance advertising and SEO to content strategy and social media.
I founded HighEdInfo to share what I've learned with the broader education marketing community. Through social media (@highedinfo on Instagram) and LinkedIn, I connect with thousands of education professionals who share my passion for student success.
When I'm not building enrollment funnels or speaking at conferences, you'll find me exploring how AI and automation can help institutions work smarter, not harder.
The Journey
Entered Education Marketing
Discovered the unique challenges of international student recruitment and knew I'd found my calling.
Built My First Student Funnel
Designed a complete digital funnel for a UK university that tripled their international inquiry rate in one semester.
Went 100% Digital
When travel stopped, I helped institutions pivot to fully digital recruitment — virtual open days, webinars, and online campaigns.
Scaled Across 12+ Countries
Expanded campaigns into South Asia, Africa, and the Middle East, recruiting students from diverse global markets.
Founded HighEdInfo
Launched the HighEdInfo platform and community to share education marketing knowledge with the industry.
200+ Institutions Milestone
Reached 200+ educational institutions served with enrollment-focused digital marketing strategies.
Abbas’s Ventures
Education Marketing Consultancy
Full-service digital marketing for universities, colleges, and pathway providers worldwide.
HighEdInfo
A digital platform sharing insights, trends, and strategies for the education marketing community.
Agent Network
A curated network of education agents and recruitment partners across key student markets.
Content & Thought Leadership
Regular articles, social media content, and industry commentary on student recruitment.